Money & Health: 2014

Google thinks a certain way. SEO? Let me show you how to make your website into a money magnet by learning the basics of search engine optimization. It's SEO easy! Yes, I'm a freelancer working from home, yet I really do get more than 1,000 visitors every day - day in, day out. That's auditable. And it's not the mythical ‘hits’ that some people boast about. These are real live humans. Around a third of a million a year! That's why I now have to farm work out. IF YOU ARE A WEB DESIGNER, APPLICATION DEVELOPER, FREELANCER, THIS COULDN'T BE MORE APPROPRIATE. YOU ARE SELLING TO EXACTLY THE SAME AUDIENCE I SELL TO. And I did all the search engine optimization myself. I don’t pretend to be an SEO guru. In fact, I hate technology but I realized some time ago that your rankings in Google searches are too valuable to entrust to others. And there's no need to spend a fortune with SEO companies when you can achieve astounding results yourself without any technical expertise. After all, no-one knows your business like you do, and no one can be as highly motivated. Does it work? These are the results of some of my key phrase Google rankings (PS I am a copywriter) IT Copywriter - position number one out of over 9 million competing sites Brochure Copywriter - top position out of 372,000 competing sites White Paper Copywriter - number one out of 157,000 sites Logistics Copywriter - top out of half a million sites Copy and Paste In this search engine optimization training course, there's no sales hype. I just lift the kimono and show you exactly what I did to my own site – and you can do exactly the same to your site – just ‘copy and paste’. And, yes, it does take into account the latest changes that Google has made to its ranking algorithm. A jargon-free zone We start very gently, taking a bite at a time. In the entire course there are just six hard-core jargon words (I couldn’t avoid those). These are search engine optimization basics, so they are easy to understand. The rest is pure layman’s language. Each video introduces a new concept and is followed by a downloadable pdf, so you have a hard copy and can add notes of your own. Fireside chats This is not a sterile ‘off the shelf, take it or leave it’ course. In my other course ‘How to Become a Copywriter’, I introduced the idea of fireside chats. When students raise a query that would be useful to others, I add a video ‘chat’ covering the topic. That way, the course always stays up to date and, over time, really tunes into student needs, rather than what I may think those needs are. Oh – and I am very accessible. Any queries, or anything not clear, just email me. I am here to help. This has got to be the definitive course on SEO - exactly what entrepreneurs and startups have been crying out for If you have seen me on TV's The Secret Millionaire, you will know I built my own startup from scratch to make it into a multi-million dollar business around the globe. You will also know that I dedicate a lot of my time helping entrepreneurs and startup businesses to get off the ground. I have known Len for a number of years and he has given SEO workshops on my behalf for lots of new businesses. Always ecstatically received. Those workshops became the basis of this course. I can personally recommend it. Invest now and grab that competitive advantage. Dawn Gibbins, MBE, MBA, philanthropist, entrepreneur Dawn's accolades include Veuve Clicquot Business Woman of the Year, voted the most influential person in UK manufacturing and an MBE for services to industry. She has also been made a ‘Pioneer to the Life of our Nation’ by Her Majesty The Queen in 2004 and recently been titled ‘Legend of Industry’ . WARNING: If you are already proficient at SEO, this course is NOT for you. It’s not for ‘techies’, so you will be disappointed and frustrated. It is intended for people like me, too occupied running my business to want to get down to the minutia. I just want top ratings – and that’s what I get. Full details What am I going to get from this course? Over 21 lectures and 2.5 hours of content! Dispelling the myths Learn to think like Google thinks Web designers' biggest mistakes How to get a quick win with a new website. Understanding keywords/phrases Keyword strategy On-page optimization Behind the page optimization Off-page optimization Curriculum 1 Promotional video - why this course? Preview 02:05 Section 1: Killer myths - the things everyone gets wrong 2 Dispelling the Killer Myths 05:53 Section 2: How does Google think? That's the starting point 3 Know how Google works, how Google thinks Preview 09:06 4 DOWNLOADABLE NOTES - How Google Works 8 pages 5 Fireside Chat - How Google Thinks 03:04 Section 3: Choosing a domain name 6 CHOOSING A DOMAIN NAME 03:20 Section 4: Understanding keywords and key phrases 7 Google Keyword Planner 05:29 8 Printable download - Google Keyword Planner 9 pages 9 Keyword Strategy 07:36 10 NOTES - Develop a Keyword Strategy 5 pages Section 5: On-page, behind-the-page and off-page 11 On-the-page optimization 06:27 12 NOTES - On Page Optimization 7 pages 13 Behind The Page 08:22 14 NOTES - Behind the Page 6 pages 15 Off Page 10:40 16 NOTES - Off the Page 8 pages Section 6: Fireside chats 17 Fireside Google Analytics I 05:22 18 HANDOUT - Google Analytics 14 pages 19 Fireside Chat no 2 Google Analytcs 09:51 20 Google New Algorithm Preview 2 pages 21 Google's Hummingbird - November 2013 3 pages Instructor Biography Len Smith , Freelance copywriter and communications consultant For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru. He works from home, writing copy for organisations around the world - and lots of them have become personal friends. With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA. His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day. Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'. Married for more than 50 years (a world record?) he has three sons. He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there. His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera. To sign up for this course click here: http://googleboost.reflink.com/a18140

Saturday, December 27, 2014